If you’re not focused on conversion rates, there’s obviously a problem.
Since online marketing is fairly new, many small businesses in Toronto aren’t. So let’s dive a little deeper into conversion rate optimization and what we do at URL Doctor to boost conversions.
Conversion Tracking Is Essential
First of all, we want to set up conversion tracking so that we can see how many calls and emails we get from the site. That way we can assign a dollar value to each visitor, and work to increase that dollar value.
If a page is getting 500 hits off Google each month and only a small percentage of people end up calling or filling out a contact form, we have to figure out why that’s happening and try to improve it.
Other Elements To Boost Conversions
If we add in other elements like video, or change design aspects of the page, this can also help boost conversions. Even written content can be used to dramatically increase conversion rates.