Does it ever feel like you know there’s a way to make a great real estate marketing plan, but you just can’t get it to work?
I know the feeling.
You have a great new marketing idea and can’t wait for it to pay off. But here’s the thing.
The majority of the time it’s not the real estate marketing idea that’s letting you down, it’s your execution.
SO- today I’m going to break down 5 things you can do to improve your presence in Google search.
Some of them are easy to do, but once you complete these 5 things you will be able to create an amazing Google search marketing plan for your real estate business.
#1. Claim Your Business in Google My Business
Stop what you’re doing right now, and claim your business in Google My Business, if you haven’t already.
So many times I see people forgetting to claim their business and it’s costing them a lot of money.
Google Business listings, sometimes called the map pack in Google is shown to people looking for local businesses. Realtors can take advantage of this big time to drive more business.
You can even add photos and video walkthroughs to enhance your profile once you’ve claimed it.
Simply click claim your business next to your business profile or add a new business with Google.
#2.Get Creative With Your Copy
Sellers leads can be coveted. Sometimes it takes just a bit of thinking outside the box to build your lead generation approach.
This goes for if you are focusing on in person networking, online or both.
If it’s through search, you need to write great content to inform people of who you are and why they should use you.
Copy is the #1 converting metric online.
Take a day or two to perfect the copy of your website. That means changing up your call to actions with questions and making engaging headlines.
#3. Educate Leads With A Funnel
Have you ever heard of a funnel?
If you’re running paid traffic from search or social media, you want to have a funnel. It might sound intimidating at first, but a funnel is simply an extension of good copywriting.
Neil Patel explains it with the perfect analogy. He says:
If you walked up to me and asked me to marry you, would you?
No. Right? Well it’s the same on the web.
If you don’t have a funnel, that helps the person get to know you before they ask for your business, you’re missing out on potential customers.
Funnel Tip #1: Have Informative Copy
I said it before, it’s so important that you have informative copy with length on your real estate website.
Think of it. When someone comes to your website, wether it’s through the map packs, search or social they want to be interacting with well thought out writing that will help them make a purchasing decision.
You’re one step away from landing a deal and it’s all in your copy.
Funnel Tip #2: Have a Sales Page
Have a sales page that shows the best of your business and educates people on why they should work with you.
Long and informative content on this page should help people take action and contact you.
#4. Share On Social Media
If you want to show up higher in the search results, or even the map packs, you need to do social media marketing.
Why is real estate social media marketing important?
Because it helps you show up higher everywhere else online too.
If you’re getting traffic from social media, Google will help rank your site higher. It will even help rank your Google My Business listing higher than your competitors.
That’s what makes noise around your “brand” so powerful.
#5. Use Plepper to Get More Google Reviews
Since you’re already a star in the map pack listings. Google My Business reviews are one of the best ways to show up well to prospective clients.
Plepper has a great tool to generate a link to your Google My Business profile. This makes it quick and easy to send past clients a review link.
Just go out and get a ton of five-star reviews on your profile. Fill out every last detail of your profile.
Another good strategy is to add your local keyword to your profile, wether its Toronto Real Estate Agent or Cincinnati Pest Control.
Want to show up for Mississauga Realtor? Putting it in the title of your Google My Business profile is a great way to do it.